Social Marketing

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5 Reasons Your Not-for-Profit Marketing May Be Failing

Marketing of not-for-profit causes and organisations is the challenge of a lifetime. Many people expect that, because they’re promoting something incredibly worthwhile and rewarding, they simply need to get the message out and tens of thousands of supporters will materialise overnight. But as anybody who’s actually tried it can attest, that’s very rarely the case. Why? In an…

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July 31, 2011
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Should we have a Facebook page for our business?

The owner of a groovy café near our office asked me this week whether it’s possible to delete posts on a Facebook page. I explained that it is, and then he went on to explain that this was a significant consideration for him in deciding whether or not to set up a Facebook page for his café. His…

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April 27, 2011
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Fit n Fast Gyms employs creative social marketing

I like it! Fit n Fast Gyms are a new player serious about making a huge impact in the fitness/gyms marketplace — and I reckon they could have a winning marketing formula. Using a combination of Facebook, Foursquare, and Twitter, they’re spreading the word through the power of personal social networks on what I imagine is a shoestring budget. Arrive…

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August 5, 2010