Fit n Fast Gyms employs creative social marketing

I like it! Fit n Fast Gyms are a new player serious about making a huge impact in the fitness/gyms marketplace — and I reckon they could have a winning marketing formula. Using a combination of Facebook, Foursquare, and Twitter, they’re spreading the word through the power of personal social networks on what I imagine is a shoestring budget. Arrive…

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Is Poverty a State of Mind?

Are Australians living in poverty just as much as Filipinos? Is it not about how much money you have? During my visit to Davao City last week, I had the opportunity for several great chats with my good friend Glen Biggs, from Global Impact. One of our evening discussions involved late night coffee at an excellent, relatively new,…

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Milton Friedman got corporate Social Responsibility wrong

On my flight back from Kuala Lumpur to Melbourne yesterday, I took the opportunity afforded by flying AirAsiaX (sans onboard entertainment) to read another sizeable chunk of “Creative Capitalism: A Conversation with Bill Gates, Warren Buffet, and other Economic Leaders”. I guess I’m a bit slow in getting to the literature of leading global economists but I can…

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