Fit n Fast Gyms employs creative social marketing

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I like it! Fit n Fast Gyms are a new player serious about making a huge impact in the fitness/gyms marketplace — and I reckon they could have a winning marketing formula. Using a combination of Facebook, Foursquare, and Twitter, they’re spreading the word through the power of personal social networks on what I imagine is a shoestring budget. Arrive at your gym, and Fit…

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Is Poverty a State of Mind?

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Are Australians living in poverty just as much as Filipinos? Is it not about how much money you have? During my visit to Davao City last week, I had the opportunity for several great chats with my good friend Glen Biggs, from Global Impact. One of our evening discussions involved late night coffee at an excellent, relatively new, coffee establishment just down the…

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Milton Friedman got corporate Social Responsibility wrong

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On my flight back from Kuala Lumpur to Melbourne yesterday, I took the opportunity afforded by flying AirAsiaX (sans onboard entertainment) to read another sizeable chunk of “Creative Capitalism: A Conversation with Bill Gates, Warren Buffet, and other Economic Leaders”. I guess I’m a bit slow in getting to the literature of leading global economists but I can now say I’ve read Milton…

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