Monthly Archives: March 2011

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How to avoid a public relations disaster on Twitter

Anybody been following the recent tirade by a Marc Jacobs intern who somehow was given the keys to drive Daddy’s Twitter account? I can’t imagine CEO Robert Duffy would have been too impressed! Any exposure is not necessarily good exposure, and if Marc Jacobs have a “social media policy”, I suspect this fell well outside the policy guidelines.…

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March 30, 2011
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Myer is not my store anymore

Myer may consider themselves to be positioned as an upmarket department store, but the customers they are trying so hard to appeal to are starting to disagree. Myer staff would only need to spend a few minutes on the floor of one of their suburban locations to sense the sentiment, but the problem is precisely that — there are no…

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March 17, 2011