How to avoid a public relations disaster on Twitter

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Anybody been following the recent tirade by a Marc Jacobs intern who somehow was given the keys to drive Daddy’s Twitter account? I can’t imagine CEO Robert Duffy would have been too impressed! Any exposure is not necessarily good exposure, and if Marc Jacobs have a “social media policy”, I suspect this fell well outside the policy guidelines. So how does a company…

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Myer is not my store anymore

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Myer may consider themselves to be positioned as an upmarket department store, but the customers they are trying so hard to appeal to are starting to disagree. Myer staff would only need to spend a few minutes on the floor of one of their suburban locations to sense the sentiment, but the problem is precisely that — there are no Myer staff on the floors…

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