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5 Reasons Your Not-for-Profit Marketing May Be Failing

Marketing of not-for-profit causes and organisations is the challenge of a lifetime. Many people expect that, because they’re promoting something incredibly worthwhile and rewarding, they simply need to get the message out and tens of thousands of supporters will materialise overnight. But as anybody who’s actually tried it can attest, that’s very rarely the case. Why? In an…

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July 31, 2011
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Why experiences are key for non-profit organisations

For many years, fundraising (and, for that matter, commercial marketing) has operated on the basis that a simple transaction occurs when money changes hands, and the recipient of the money delivers a product or service in return. That ‘service’ may be the delivery of humanitarian services in poverty-stricken countries, as readily as it may be a material product.…

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November 10, 2009
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Digital Marketing maturing for Not-for-Profits

The Global Financial Crisis has, understandably, been feared and loathed by leaders and citizens around the world. Concerns about the possible collapse of entire economies, mass unemployment, widespread personal and corporate financial losses, and families being plunged into relative poverty were justifiably held. However, along with the detrimental ramifications, 2009 has brought to light a number of positive…

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October 30, 2009