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Should we have a Facebook page for our business?

The owner of a groovy café near our office asked me this week whether it’s possible to delete posts on a Facebook page. I explained that it is, and then he went on to explain that this was a significant consideration for him in deciding whether or not to set up a Facebook page for his café. His…

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April 27, 2011
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How to avoid a public relations disaster on Twitter

Anybody been following the recent tirade by a Marc Jacobs intern who somehow was given the keys to drive Daddy’s Twitter account? I can’t imagine CEO Robert Duffy would have been too impressed! Any exposure is not necessarily good exposure, and if Marc Jacobs have a “social media policy”, I suspect this fell well outside the policy guidelines.…

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March 30, 2011