5 Reasons Your Not-for-Profit Marketing May Be Failing

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Marketing of not-for-profit causes and organisations is the challenge of a lifetime. Many people expect that, because they’re promoting something incredibly worthwhile and rewarding, they simply need to get the message out and tens of thousands of supporters will materialise overnight. But as anybody who’s actually tried it can attest, that’s very rarely the case. Why? In an increasingly socially conscious generation, many…

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Designing a Way Forward

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The human brain and our society are programmed to build upon our pre-established building blocks. This is very helpful, because we don’t have time to reinvent the wheel for every action or task we’re required to undertake. But it also means we tend not to think creatively and look at the bigger picture. We map out where we want to go, plan the…

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Milton Friedman got corporate Social Responsibility wrong

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On my flight back from Kuala Lumpur to Melbourne yesterday, I took the opportunity afforded by flying AirAsiaX (sans onboard entertainment) to read another sizeable chunk of “Creative Capitalism: A Conversation with Bill Gates, Warren Buffet, and other Economic Leaders”. I guess I’m a bit slow in getting to the literature of leading global economists but I can now say I’ve read Milton…

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Whirlwind trip to Philippines is over again…

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The past two weeks have flown by, and although I’ve been constantly ‘on the go’ I was still unable to meet with everybody that I would like to have. I missed out on meeting with Mellany Ramos Stametalaky from Kids Hope this time around, and didn’t get to International Needs in Marikina. I didn’t see my friend Raffy Ilano, or Cha Cha del…

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Bill Gates and Creative Capitalism

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Okay, it might be almost 3am but I’ve just read an article reporting on Bill Gates’ newly-coined term of “Creative Capitalism” that I finally felt is starting to ‘get it’, so I just HAVE to throw in my 2 cents! I suspect that Bill Gates and I are still a fair way apart in our thinking on this, but if you put us…

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