Hear Joyce Odame share about Child Exploitation

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The most vulnerable victims of poverty are children. Commercial and sexual exploitation of children is unfortunately a major issue globally, and particularly in poor countries with weak economic and justice systems. Joyce Odame, Program Manager for Child Rights at International Needs Ghana, will be visiting Australia during March 2014 and will be participating at the Child Exploitation Forum in Blackburn North on Thursday,…

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Australian Federal Budget a cynical political move at our expense

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The Australian Federal Labor Party has broken virtually every significant promise made before the last election, and are now a hair’s breadth from being the most unpopular they’ve ever been. Whilst they’d never admit it publicly, they haven’t got a snowball’s chance in hell of being re-elected when voters head back to the booths next year and, behind closed doors, they’re well aware…

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Implications of offshoring for your brand image

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Two years ago I posted my first article in this series on offshoring. The ideas behind it had already been percolating for a couple of years, and my thoughts on this controversial topic continue to develop over time. I don’t intend to claim any moral high ground, but it’s my hope that I can contribute to what is a crucial discussion about the…

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Too Connected For Our Own Good?

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Around the world, we’re all becoming ‘connected’ 24 hours a day. We’re tweeting, texting, emailing, Facebooking, and generally accessing and accessible from the moment we wake up (sometimes even moments before), until after we’ve switched off the light and are about to drift off to sleep in bed. China has 500million internet users; Brazil had 210 million mobile phone subscribers in August 2011,…

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5 Reasons Your Not-for-Profit Marketing May Be Failing

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Marketing of not-for-profit causes and organisations is the challenge of a lifetime. Many people expect that, because they’re promoting something incredibly worthwhile and rewarding, they simply need to get the message out and tens of thousands of supporters will materialise overnight. But as anybody who’s actually tried it can attest, that’s very rarely the case. Why? In an increasingly socially conscious generation, many…

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Why the NBN Should be Costed in Rupees

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ONE in eight Australians will be able to work from home by 2020 under an ambitious blueprint for the National Broadband Network that predicts it will save the typical family $148 a week. At least, that’s what yesterday’s Herald Sun declared. For those not yet familiar with the currency exchange rate, that’s savings of about Rp. 7113. (The Indian national currency is Rupee,…

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Are your ideas ‘good’ or ‘bad’?

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I was recently re-reading another great book from Edward de Bono, “New Thinking for the New Millennium”, which was published in 1999 and is clearly as just as applicable today as it was 12 years ago. Human nature being what it is, we have a tendency to get lazy in our thinking and, for expediency, process many of our decisions on auto-pilot. If…

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Too Much of a Good Thing?

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Have you been inadvertently seduced into the ‘we need more of this good thing’ mindset? Whether in marketing, business more broadly, family life, friendships, or business, corporate, and national finances, it’s common place (and entirely natural) for us to think that if something is ‘good’ and it’s been beneficial for us thus far, then we want more of this good thing. If something…

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Should we have a Facebook page for our business?

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The owner of a groovy café near our office asked me this week whether it’s possible to delete posts on a Facebook page. I explained that it is, and then he went on to explain that this was a significant consideration for him in deciding whether or not to set up a Facebook page for his café. His real concern was that, if…

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Computer glitch leads to supermarket free-for-all

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Supermarket owner Glenn Miller is feeling a bit foolish at the moment. His Pak ‘N Save supermarket in Hamilton, NZ, unlocked itself at 8am on Good Friday with not a staff member in sight! I found this news report to be a fascinating case study in human nature. But whilst chuckling from a safe distance about such a whacky scenario (after all, it…

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