Australian Federal Budget a cynical political move at our expense

The Australian Federal Labor Party has broken virtually every significant promise made before the last election, and are now a hair’s breadth from being the most unpopular they’ve ever been. Whilst they’d never admit it publicly, they haven’t got a snowball’s chance in hell of being re-elected when voters head back to the booths next year and, behind…

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Implications of offshoring for your brand image

Two years ago I posted my first article in this series on offshoring. The ideas behind it had already been percolating for a couple of years, and my thoughts on this controversial topic continue to develop over time. I don’t intend to claim any moral high ground, but it’s my hope that I can contribute to what is…

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Too Connected For Our Own Good?

Around the world, we’re all becoming ‘connected’ 24 hours a day. We’re tweeting, texting, emailing, Facebooking, and generally accessing and accessible from the moment we wake up (sometimes even moments before), until after we’ve switched off the light and are about to drift off to sleep in bed. China has 500million internet users; Brazil had 210 million mobile…

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